Case study
From one treatment room to a Knightsbridge flagship, five luxury residencies and international expansion.
How we grew and funded Dimple Amani, London’s leading luxury wellness brand, to £3M revenue in 18 months with profit margins up, now on track for £10M plus.
£3M
revenue in 18 months, on the way to £10M
8 rooms
Knightsbridge flagship
5
Raffles, Selfridges, Liberty London, Soho Farmhouse, Harrods
The starting point
Dimple Amani was one practitioner in one room, three months from closing. The job was to turn what clients loved into a business that could grow without her in every room.
What we did
We came in as a growth partner, not an agency, looked at the whole business and worked with her team.
Proposition and menu
Rebuilt the treatment menu and pricing around her signature rituals.
Client acquisition
Took over paid social and built the tracking so marketing was judged on bookings and profit, not clicks.
Retention
Introduced memberships and packs so growth compounded instead of resetting every month.
Operations
Worked with her social team, customer service, front of house and operations so the business could scale without losing the experience.
Reporting and automation
Put live reporting and automated client communications in place, so a small team could handle a much larger client base.
Capital
When the numbers proved the business was ready, we helped fund her own eight-room flagship in the heart of Knightsbridge.
The results
One treatment room to £3M revenue in 18 months, with profit margins up.
An eight-room flagship in the heart of Knightsbridge, funded with our help.
Grown beyond the flagship into residencies at Raffles, Selfridges, Liberty London, Soho Farmhouse and Harrods.
Now expanding internationally across those luxury brands, on track for £10M plus.
“They did not behave like an agency. They built the business with me, took me to my own flagship in Knightsbridge and helped fund it. Eighteen months later we are at £3M, we are on track to do £10M and going international.”
Dimple Amani, Founder
What this means for you
If you run a founder-led wellness brand with real demand, this is the partnership we offer: growth across the whole business, visibility of what makes money, and funding when the numbers are there. We choose one partner per city.