About

About us

About us

Jay Chaw, Founder

Jay Chaw, Founder


London-based founder. Eight-figure exit in wellness and DTC. Twenty years where marketing meets technology.


Jay trains CMOs at some of the world’s largest brands and agencies on AI marketing and growth systems.


He brings the same playbook to wellness businesses that want to start, grow and scale.


His latest build: Dimple Amani, from one treatment room to an eight-room Knightsbridge flagship and £3M revenue in eighteen months, on the way to £10M.


The brand is now expanding internationally with Raffles, Selfridges, Liberty London, Soho Farmhouse and Harrods, on track for £10M+.


Jay has trained all his life, from boxing to yoga.


He became a student of longevity and Ayurveda after lifestyle changes gave his parents years they weren’t expected to have.


That’s the lens he brings to wellness: evidence, discipline and habits that last.


London-based founder. Eight-figure exit in wellness and DTC. Twenty years where marketing meets technology.


Jay trains CMOs at some of the world’s largest brands and agencies on AI marketing and growth systems.


He brings the same playbook to wellness businesses that want to start, grow and scale.


His latest build: Dimple Amani, from one treatment room to an eight-room Knightsbridge flagship and £3M revenue in eighteen months, on the way to £10M.


The brand is now expanding internationally with Raffles, Selfridges, Liberty London, Soho Farmhouse and Harrods, on track for £10M+.


Jay has trained all his life, from boxing to yoga.


He became a student of longevity and Ayurveda after lifestyle changes gave his parents years they weren’t expected to have.


That’s the lens he brings to wellness: evidence, discipline and habits that last.